Invest. Build. Grow.
Who We Are
At AP Equity Partners, we buy, build, and grow companies that last. Our portfolio includes e-commerce and industrial brands that lead their markets, plus real estate and other strategic investments. Over the years, we’ve operated, acquired, or sold more than 8 brands — each one chosen for its potential and grown with care.
Companies We’ve Grown and Sold
We’ve built and sold brands that made an impact in their markets — from safety gear and eyewear to custom apparel and charity-based cards.
Beyond E-Commerce
We also own and invest in:
Our History
We started in 2007 with one small idea, and a lot of hard work. From there, we built a portfolio of online companies in different industries, all connected by:
- Smart, effective marketing.
- High-quality, value-added products.
- Exceptional customer service.
- A commitment to giving back.
We are an American success story built on grit, good ethics, and strong values.
Our Team
We’re proud of our products and services, but we’re even prouder of our team. We know that good business starts with strong relationships, so we choose our staff carefully. Every member of our team is dedicated to giving a great service and delivering quality work every time.
Al Panjwani
Founder
Al Panjwani is an entrepreneur and investor with a strong track record of building and growing businesses. He founded and scaled CardsForCauses and later led SafetyGearPro and MarvelOptics to successful exits in 2025. His current portfolio includes e-commerce brands, real estate holdings, and private partnerships.
Parvez Panjwani
Founder
Parvez Panjwani is an entrepreneur with a history of building and exiting strong businesses. He drove the success of SafetyGearPro and MarvelOptics through to their 2025 exits. His portfolio includes e-commerce, real estate, and private investments.
Tice Schenkel
Product Manager
Tice Schenkel drives our product development using data insights, cross-team collaboration, and strict quality standards to meet market and customer needs.
Reed Kerr
IT Manager
Reed Kerr oversees IT systems, ensuring secure, reliable, and efficient technology operations across the organization.
Mutya Crisostomo
Accounts Payable
Mutya Crisostomo manages accounts payable, ensuring accurate, timely, and efficient processing of financial transactions.
Cathy Eades
Order Processing Manager
Cathy Eades makes sure every order is handled with care, keeping the process smooth and accurate from start to finish.
Kristen Bennett
Customer Service Supervisor
Kristen Bennett leads the customer service team, making sure every customer gets friendly, helpful, and timely support.
Brandi Campbell
Warehouse Fulfillment
Brandi Campbell manages order fulfillment and ensures products are packed and shipped accurately and on time.
Ashley Rose
Returns Specialist
Ashley Rose handles customer returns, making sure each request is processed smoothly and resolved quickly.
Thomas Finch
Paid Marketing
Thomas Finch manages paid advertising campaigns, helping our products reach the right customers at the right time.
Brix Justine
Email Marketing
Brix Justine creates and manages email campaigns that keep our customers informed, engaged, and connected with our brand.
Abby Scott
Customer Service
Abby Scott helps customers with care and attention, making sure their questions are answered and their needs are met quickly and kindly.
Maria Danicca
Customer Service
Maria Danicca pairs excellent service skills with solid product know-how to give you the help you need, fast.
Acar Bigaya
Product Specialist
Acar Bigaya makes sure customers get the right products by providing accurate details and clear support throughout the buying process.
Hazel Salvador
Order Processor Specialist
Hazel Salvador handles orders with care and accuracy, making sure customers get what they need on time.
Kim Bordios
Graphic Specialist
Kim Bordios creates clean and eye-catching designs that bring our brand and products to life.
Nicole Lugtu
Product Specialist
Nicole Lugtu manages products and helps customers find what they need.
Alex Manori
Partner
Alex Manori collaborates on business strategy and supports the team to achieve company goals.
Hena Wadhwania
Partner
Hena Wadhwania works closely with the team to guide strategy and support company growth.
Shara Idnay
SEO Manager/ Content Specialist
Shara Idnay brings 5 years of experience in SEO and content creation, helping us strengthen our online presence with effective strategies and engaging content.
Brand Building & Turnaround
We help brands grow stronger. If a business is struggling, we step in to refresh the look, improve how it works, and bring it back to life.
Buying and Growing Businesses
We look for good businesses that need a boost, buy them, and help them reach their full potential.
E-Commerce Experience
We know online selling inside and out. From product sourcing to delivery, we make sure everything runs smoothly.
Smart Marketing
We use smart and simple ways to reach more customers and keep them coming back.
Stronger Business Systems
We build tools and systems that make running a business easier and more efficient.
Giving Back
We believe in sharing our success. Through some of our brands, we support causes that help others.
