Meet AP Equity Partners

AP Equity Partners is a family of companies investing in family owned businesses with a primary focus on eCommerce and technology service. Our purpose is to invest wisely and build onto the legacy of businesses while preserving the core of each company. We use our extensive online retail experience and digital marketing expertise to give portfolio companies the best possible platform for growth.

We believe great companies can emerge across almost any vertical. Over the last decade, we’ve acquired and built companies operating in prescription eyewear, custom greeting cards, sports apparel, safety equipment, trading pins as well as some of USA’s leading eCommerce companies and online marketplaces.

We’re always excited to receive business plans from entrepreneurs seeking an exit.

More Than Capital — We Build Businesses from the Inside Out

At AP Equity Partners, we don’t just invest — we operate. Our hands-on approach helps us identify potential, build strong teams, and scale businesses for long-term success.

Strategic Acquisitions

We identify high-potential eCommerce brands and acquire them with a focus on long-term value creation.

Operational Excellence

From logistics to customer service, we streamline operations and improve profitability across the board.

Performance Marketing

Our in-house marketing team drives growth through targeted ads, SEO, and retention strategies.

Brand Development

We elevate every portfolio brand with refined positioning, compelling storytelling, and design consistency.

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eCommerce Acquisition & Operational Growth

We Acquire, Operate, and Scale eCommerce Brands with Purpose


We Acquire, Operate, and Scale eCommerce Brands with Purpose

We’re more than investors — we’re operators, builders, and brand accelerators.
At AP Equity Partners, we acquire and grow 7–8 figure eCommerce businesses through hands-on operational leadership, marketing execution, and scalable infrastructure.

Our mission is to turn potential into performance — from acquisition to exit.

Have a Business to Sell? Let’s Talk.
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We are builders at heart

We acquire and grow high-performing eCommerce businesses

We create amazing digital products

Our team brings deep operational expertise across marketing, logistics, customer experience, and tech. We don’t just invest — we step in, scale up, and create lasting value across every brand we own.

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Looking to Sell or Partner? Let’s Build Something Together

We acquire and operate 7–8 figure eCommerce businesses. If you’re a founder, brand owner, or institution looking to exit or collaborate — we’d love to connect.

We respond within 48 hours. All inquiries are confidential.

How We Build Enduring Brands

From identifying growth potential to driving post-acquisition transformation, our process is designed to unlock value and scale smartly. We bring structure, speed, and strength to every business we touch.

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