Meet AP Equity Partners
AP Equity Partners is a family of companies investing in family owned businesses with a primary focus on eCommerce and technology service. Our purpose is to invest wisely and build onto the legacy of businesses while preserving the core of each company. We use our extensive online retail experience and digital marketing expertise to give portfolio companies the best possible platform for growth.
We believe great companies can emerge across almost any vertical. Over the last decade, we’ve acquired and built companies operating in prescription eyewear, custom greeting cards, sports apparel, safety equipment, trading pins as well as some of USA’s leading eCommerce companies and online marketplaces.
We’re always excited to receive business plans from entrepreneurs seeking an exit.
Strategic Acquisitions
We identify high-potential eCommerce brands and acquire them with a focus on long-term value creation.
Operational Excellence
From logistics to customer service, we streamline operations and improve profitability across the board.
Performance Marketing
Our in-house marketing team drives growth through targeted ads, SEO, and retention strategies.
Brand Development
We elevate every portfolio brand with refined positioning, compelling storytelling, and design consistency.
eCommerce Acquisition & Operational Growth
We Acquire, Operate, and Scale eCommerce Brands with Purpose
We Acquire, Operate, and Scale eCommerce Brands with Purpose
We’re more than investors — we’re operators, builders, and brand accelerators.
At AP Equity Partners, we acquire and grow 7–8 figure eCommerce businesses through hands-on operational leadership, marketing execution, and scalable infrastructure.
Our mission is to turn potential into performance — from acquisition to exit.
EngineerSupply provides premium surveying equipment, drafting tools, blueprint storage, and office furniture for engineers, architects, and contractors. Trusted since 1998 by top brands and professionals nationwide.
Golf Cart Geeks offers lift kits, lithium batteries, wheels, lights, and audio upgrades to help Club Car, EZGO, and Yamaha owners transform their carts into personalized, street-ready or off-road machines.
Custom Safety USA delivers ANSI-rated safety vests, hard hats, rainwear, and PPE with custom logos. We serve construction teams, schools, and municipalities with fast, compliant, reliable solutions.
We are builders at heart
We acquire and grow high-performing eCommerce businesses
We create amazing digital products
Our team brings deep operational expertise across marketing, logistics, customer experience, and tech. We don’t just invest — we step in, scale up, and create lasting value across every brand we own.
Looking to Sell or Partner? Let’s Build Something Together
We acquire and operate 7–8 figure eCommerce businesses. If you’re a founder, brand owner, or institution looking to exit or collaborate — we’d love to connect.
We respond within 48 hours. All inquiries are confidential.
